What Is Branding?

What Is Branding?

Most people would go straight to the obvious answers, a logo, a slogan, maybe even a catchy jingle like 1-877- Kars 4 Kids. (Sorry if I made you sing that, if you don't know it...your lucky). All these answers are correct, but we need to dive a little deeper than that.

Branding is what makes a lasting impression on consumers and allows the consumer to be completely comfortable when they purchase products or services. Most of all it is a way of setting a brand apart from competitors and making it the obvious choice for consumers.

What is a brand?

Your brand is a representation of who and what you value as a company. When thinking about a brand, you want to think about the entire customer experience and the core values of the company. Everything from your logo, your website, your social media experiences, to the way you answer the phone are all aspects of your brand.

Why is branding important?

Branding can literally make or break your company, so its importance can’t be understated. Branding can change how people perceive your brand, it can drive new business and increase brand awareness, conversely it can also do the opposite if not done right or with little foresight. Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. However, properly branding your company can change how people perceive your product, it can drive new business and increase brand awareness in a big way.

Stop thinking that only big fish can run the pond! It is a major misconception that you need massive funding or a nationwide budget to be considered a brand, truthfully that is simply not the case. Once a company is up and running, so is its brand, how they manage it and utilize it is the key to how helpful it is to the bottom line. Whether you are a mom and pop shop, or a fortune 500 company branding is crucial to continued escalating success.

Where do you begin?

This is a question that all business owners ask themselves and when they have no direction, they often abandon going further. Well why not start by evaluating the core values of your business and ask a few questions about them.

  • Why did you start your business?

  • What problems did you set out to solve?

  • How do you want the public to see your company?

  • Who is your target market?

These are just a few of the questions we recommend asking before starting any kind of branding outlook. If you do not know the core values of your company how can you portray it to the world?

Thanks for reading and stay tuned for more updates as we delve deeper!

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