TOP TEN: Trends In 2019

· Consumer Brand Influencing

The landscape is shifting and now more then ever, brands are using super fans and consumers as influencers. By no longer being the driving force for customer decision making, they are now able to give customers more choice while existing around their lifestyle. More research is being done to find the demographic and lifestyle that most matches these brands and then marketing to them. Those customers then interact with organizations that matter to them generating new ideas that evolve the brand from afar.

Companies that are able to leverage social media posts to vouch for their brands are likely to see massive positive impacts on their reputations. These ambassadors use their digital platforms to generate mass word of mouth on behalf of their favorite brands, which helps to build a trust and recognition toward that brand and, in the process, increase the brand’s overall value.

· Eco and legislation conscious branding

As consumers continue to be exposed to and educating themselves on the social, politics, and environmental issues facing the world today, they are beginning to voice their preferences for doing business with brands that share similar values to their own. Consumers want to know that they are giving their money to companies who care about making a difference in the world towards a similar end as themselves. So, for companies that have taken steps to position themselves and their branding to stand behind a cause or issue, they will resonate with consumers and give them a reason to choose them over the competition.

· Playful and fun Marketing Campaigns

We live in a increasingly fast and high pressure society, as a result more people are feeling a rise in stress levels. To directly combat this, we are seeing more and more playful marketing campaigns spring up, giving consumers a measure of escape. Companies that take a lighthearted approach to their branding are likely to appeal to those individuals who would welcome a bit of play as a boost to their own mental health.

· Geometric Imagery

Let’s talk about one of the more futuristic trends in branding: geometric. Geometric branding involves grids, straight lines, and abstract modern shapes. This style appeals to people’s desire for structure and order, as well as their current fascination with cutting-edge modernism. By combining the warm colors and the use of curves, geometric designs are able to bypass the nature cold feeling the sharp corners and rigid lines of geometric designs.

· Retro logos and design elements

What’s old is cool again, in 2019 we see a continued resurgence in vintage branding, through logo and package design. This is something that seems to happen as each major generational shift who the major future consumer base is. The use of more “vintage” style designs tend to give brands a feeling of respectability and long-standing value, even if the brand is relatively new. This is a trend that will endure and continue to come back in waves, it has proven successful and will continue to do so.

· Serif Font

Year after year, minimalism has dominated design not just for its aesthetics, but also because of its practical benefits (fast loading and readability on smaller mobile screens). More and more we are seeing it used as a way to stand out and fight against the minimalist approach. No longer does it set your brand at a disadvantage in a digital space. In an age with amazing resolutions, the readability for serif typefaces become more and more improved.

· Flat Design work

Unlike the recent past, which prioritized minimal, two-dimensional elements, Flat design has evolved to include sleek gradients (also a past no-no) and precise shadows for a sleek interpretation of depth and space. The rise of the digital age and spread of retina screens, has made the use of flat elements not nearly as crucial or popular as before. As digital spaces continue to replace brick and mortar locations, a brand and it’s logo can flourish in a digital exclusive manner.

· Overlapping Design elements

As flat design becomes more prevalent the opportunity for overlapping logos, colors, layouts, and more to be implemented across mediums grows. The overlap treatment has many forms by using colors changes, form and shape interaction, and transparency as examples. With higher resolution screens being the norm, vibrant colors being super popular, and semi flat design growing, this will continue to be a popular treatment in the design community. Of particular interest in this vein is the growing trend of using ghost letters (transparent letters using transparency and or outline only fonts).

· Monochromatic Art

There is no denying the burst of monochromatic style have grown this year. These brands aren’t necessarily minimalist in nature, but rather feature a stripped-down color palette. Focusing on large color blocks of the same one color allows that particular color to be tied to that brand and creating a memorable, lasting brand experience.

· Intricate Details

Serifs aren’t the only trend fighting against Big Brother minimalism. As a direct response, one branding trend that’s gaining traction lately is to embrace intricate decorative details—adding more embellishments and flourishes to give your brand designs more personality. Drawing inspiration from baroque and art deco design styles, as well as the recent popularity of hand-drawn illustrations, this trend is typified by the same ornamental details that minimalists aim to strip away.

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