Top 10 Website Must Haves For 2019

In order to be successful in today’s age your businesses website must be built to convert everyday users. Sure, a website should be aesthetically pleasing, but truthfully, it's more important for it to be useful. In this week’s Brand It Blog post we are going to cover the top 10 websites must haves for conversion.

1. SEO matters

Your SEO strategy is a major key that cannot be overlooked. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. As what good is a beautifully built website if no one can find it!

2. Mobile friendly

Your Customers are using mobile devices so you must cater to that. Analytics show 57% of all web traffic is now done on mobile devices. That means more than half of your customers are checking you out from their smartphones. It’s imperative that you have a properly designed website that is built to convert users on any device.

3. Nap (Name, Address, and Phone Number)

When users come to your website they need to validate your business. Typically, the first thing that users look for is your Business Name, Address, and Phone number. This allows the user to subconsciously validate your company as a legitimate business.

4. Road map

Your road map or buyers journey is one of the main factors to the success of your website. Your website should clearly yet invasively lead your viewers to your CTA or call to action point. This ensures that your users are not getting lost on your website and leave due to poor navigation.

5. Loading Speed

Speed is everything! If a user has to wait more than 7 seconds for your website to load, chances are you have already lost them as a customer. If you don’t know the loading speed of your website you can test it with google here

6. Responsive design

In today’s world devices come in all sorts of different shapes and sizes. Therefore, it is absolutely necessary to have a website that responds and resizes to every screen. This way you ensure that no matter what device your end user is on, they will all get the same experience from your website.

7. Social media

Social media is one of the best tools for your business. Not only does it show off how awesome your company is but it builds trust with end users on a completely different level. If your business has an excellent social media presence most users won’t think twice about making your company the obvious choice. Sharing your social feeds on your website allows the potential customer to validate your social media profiles without having to leave your website.

8. Great copy

The copy on your site must match the audience your business is trying to target. Use language that you would use when talking with a potential customer face-to-face. You want your copy to be clear, informative, and concise. Make sure the copy is useful and provides answers to potential questions that may be asked. A tactic we like to use is creating your copy around benefits rather than the features of your product or service. This makes the user feel that you have been helpful instead of trying to pitch the sale.

9. Data collection

Data collection is very often over looked, especially in small businesses. Most users are not going to purchase anything from you the first time around. So, it is best to make sure that you are in charge of the second and even third contact between your business and the potential client. A simple pop up or email collection segment on your website will allow you to passively build your lead list.

10. New Content

Content is still king! If you are not creating new content for your website on a weekly basis, your website traffic will quickly start to fall off. If you are not updating your content your visitors now have no reason to continue to return to your website. Google also takes content in to account. If your website is not being updated frequently with new pages and content google itself will start moving you down the list.

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