let’s talk logos! As a creative agency, logos are one of our favorite projects to work on. As it is really the public face to your business. Because your logo is such an essential part of your brand, you want to make sure it’s done right. Why? Because all your branding materials will have your logo on them. From your website, your packaging, and your business cards it will be the very first impression you have to make on the potential customers. So you need to make it count! A professional logo design not only has the power to communicate what your company stands for, but also what your potential clients can expect from your company. Let’s take a look at our 5 best and worst logo designs for the 21st century!
Launched in 2010, The image-based social network Instagram was the first to have Facebook concerned about their future. So Facebook did what every major corporation would have done. They bought it for an estimated $1 billion. Instagram has now grown into one of the most used applications in the world. But what really excites us about them is their very simple yet powerful logo. The iconic Instagram camera icon is now known by nearly everyone on the planet. Although there has been some backlash about the recent changes of the logo the simplicity and playfulness still stands true.
2. Best buy
This logo is not talked about very often however it really speaks to the customer base. With big bold lettering that is straight forward and strong and finished off with a bright yellow price tag. Best Buys logo speaks immediately to the customer saying you will get the best price possible here. Well done Best Buy!
3. Fed Ex
This logo we all know very well. But it’s not the simplicity, typography, or calming yet youthful color style of the logo that puts it on our top 5 lists. FedEx did one major thing with their logo that makes it impossible to forget. That is the arrow between the E and the X. ( if you didn’t know it existed we are sorry as now that is all you will see.) However subconsciously the arrow speaks to the end user. No matter the weather FedEx pushes forward and delivers.
Twitter finds itself on our top five not because it’s one of the top 3 social media platforms in the world but because of how visually pleasing it is. This is because the logo was designed using the golden ratio. the Golden Ratio or the Golden Mean describes the perfectly symmetrical relationship between two proportions. Thus, giving the viewer a very pleasing image which immediately builds trust and a connection.
Finally, we get to the most well know logo in the world. This may look like a basic swoosh, but it says so much more about the brand than most would think. This simple shape gives the impression of movement, change, and innovation which has yet to be done by anyone else ( at least to be compared to Nike ) There is no doubt that part of Nikes massive success comes from their logo. Which was created for them for less than $100 in 1971. You win Nike. You win.
1. Pizza hut
Now up until a couple years ago pizza hut would have been on the other side of this list. It’s logo was clear, simple, and inviting and without doubt helped build the company into what it is today. However, they recently went with a newer logo that is not very pleasing to look at. In all reality, it looks like they just threw pizza sauce on a piece of paper and said here’s our new logo. I think it’s time for them to go back to the drawing board.
This one hurts inside a little bit and this is purely because I love pancakes. Ihop never really had a great logo but it was clear and almost nostalgic. Now thanks to the redesign in 2015 they find themselves at the bottom of our list. With its creepy smiley face that was clearly a rip off from amazon and their bad attempt at a playful typography. They have completely removed that warm, fun, and memorable feeling you get when you are driving past an Ihop Chain. The old saying still stands true. If it isn’t broke don’t fix it.
Cadillac is another logo that would have been on the top list pre 2014. The rich, elegant, and stylish logo they had before spoke nothing but class about their brand. However, by removing the wreath and modernizing the logo im now not sure if my Cadillac is a Autobot or Decipticon. Hopefully this could change in the near future as Cadillac states the redesign was to represent the brand's long-running Art & Science design philosophy.
4. Olive Garden
I didn’t understand this change at all. The old olive garden logo was purely inviting, classy, and family oriented. Which is exactly what olive garden is. However, their new logo design seems to be something straight out of a children’s book. Most importantly where did the grapes go? Now I know what you’re thinking, It’s Olive Garden not Grape Garden. However, other than pasta Italians are known for their wine! Which is primarily made from grapes. Now we are all for brands evolving it’s the only way to survive. However, we award zero points on the new logo design and believe they should get back to designing.
Reebok’s original logo, the unique mark often emblazoned on the brand’s athletic attire, got redesigned to this generic-looking triangle in 2014 after 28 years of massive success. This is final on our list purely because there is nothing wrong with their old logo. Which at the point of the redesign was already well known by almost everyone. It’s no wonder that retro-inspired shoes with the original logo are so popular online right now. Maybe that was their plan all along.